Class 7: New and Alternative Organizations to Counter Crisis

Provided by Thomas Gegenhuber, Leuphana Universität Lüneburg/Johannes Kepler University Linz

Guiding questions: What are new and alternative forms of organizing (e.g. platforms)? What is their role in responding to the crisis?


Slides: PDF / PPT

Core readings

Mair, J., & Rathert, N. 2019. Alternative organizing with social purpose: revisiting institutional analysis of market-based activity. Socio-Economic Review, 1-20, in press. PDF

Bauer R.M., & Gegenhuber T. (2015). Crowdsourcing: Global search and the twisted roles of consumers and producers. Organization, 22 (5), 661-681 (only read the pages 661-669 to gain an understanding of crowdsourcing processes). PDF

Contemporary news article

Cunningham, K. (2020). ‘People Need to be Supportive’: Communities Gather Online in the Coronavirus Crisis, The Guardian, March 16.

Post-lecture assignment

Apply the insights from this session to describe a new or alternative form of organizing formed to address a crisis situation (Covid19 or other) in a short memo (350-500 words, excluding references). Explain what problem your example solves and how this form of organizing operates. Describe how various audiences (e.g. politicians, citizens, media) reacted to the initiative. Close the memo with a brief personal assessment: What did you find particularly surprising or interesting? Imagine you were part of this initiative – what could you do to improve it? 

You can reference social media and media articles as sources for your description of your chosen initiative. You can write in a personal form (“I”). For inspiration, check out this list.