The Consequentiality of Metaphors in Fighting the Corona Pandemic

Dennis Schoeneborn, Professor of Organization, Communication, and CSR at Copenhagen Business School, and Visiting Professor of Organization Studies at Leuphana University of Lüneburg, discusses our use of metaphors when discussing the Covid-19 pandemic. He argues that the “current crisis situation is also a crisis of collective imagination and sensemaking”. Check out the full blog post at the Business of Society blog.

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