Entrepreneurs can respond to opportunity in three ways: business-as-usual, pivoting, and new venture creation, write Ali Aslan Gümüsay and Pegram Harrison in LSE Business Review. The article can be found here.
Numerous digital platforms have emerged as a go-to response to the Covid-19 crisis – building on conventional platform characteristics, but using alternative, more inclusive organisational models.
By offering the innovations that people most need right now, more inclusive platform alternatives may now have an opportunity to step up and secure a more significant role in the platform economy of the future.
The article is co-authored with Nicolas Friederici and Philip Meier.